Data Lakes Daily

Amazon recently released a collection of updates for its Sponsored Brands Video and Amazon Attribution. The updates will continue to create new opportunities to streamline operations and deliver automation for insights efforts. Sponsored Brands video available in the US, United Kingdom, and Germany Amazon has released Sponsored Brands video to vendors and sellers registered in the Amazon Brand Registry in the United States, United Kingdom, and Germany. Sponsored Brands video allows you to upload video creative, create and manage video campaigns, access reporting, stand out on desktop and mobile shopping pages, and help customers discover your brand and products as they shop on Amazon. Ads are keyword targeted, cost-per-click, and link customers directly to the product detail page where they can learn more and purchase. Spend less time on manual operations, and more time focusing on what matters — reviewing insights, identifying trends, and creating optimization strategies to help

How to create Azure Data Lake Storage Gen2 destinations Three simple steps show you how to create Azure Data Lake Storage Gen2 data destinations for insights and analytics Configuring an Azure Data Lake destination is quick and easy. In this post, we walk you through the steps to get a data lake configured in your Azure account. This guide assumes you have an Azure account and understand why a data lake is a good fit for your use case. If you ask yourself, “ what is a data lake ?” or struggling with a “ data lake vs. data warehouse ” question, check out those links. Ready to get started? Let’s go… Three Steps To Setting Up Azure Three primary steps align to specific resources within Azure; A Gen 2 storage account, a data lake container, and access credentials within Azure. These three elements are needed by other systems to establish a connection to your Azure Data Lake destination securely: Storage Account Name Container Name Connection string Take note of all three as

Amazon Attribution beta delivers critical third-party media performance & optimization data The Amazon Advertising API has been updated to deliver direct Amazon Attribution performance data for reporting, insights, and optimization efforts. With the latest changes, Amazon delivers data critical for sellers undertaking cross-channel paid media campaigns across non-Amazon platforms (i.e. Google Ads, Facebook, Microsoft Ads). The new API data feeds include conversion metrics, such as detail page views, add to carts, and sales, available for third-party campaigns that link to Amazon. What is Amazon Attribution? Amazon Attribution provides insight into how brands’ non-Amazon marketing channels impact sales performance on Amazon. For example, how are Google Ads vs Facebook Ads performing? Is Google driving more visits, but Facebook delivers more sales? How to use Amazon Attribution Understanding how non-Amazon media impacts sales on Amazon helps sellers optimize sales on Amazon

5 Tips To Drive Innovation With Google, AWS, Or Azure Data Lake A data lake case study: Start small, go for agile cloud data lakes Getting started with data lakes can be confusing for newcomers. They are met with contradictions, false comparisons of data lake vs. data warehouse , and overwhelming technical jargon. It does not have to be this way. Done well, a modern data lake platform can deliver tremendous value to your team and company. Taking an agile, lightweight approach will reduce technical debt while accelerating an enterprise’s understanding of how a data lake can improve the accessibility for the consumption of data by analysts. In this post, we outline an approach to get started quickly with a pilot or PoC that applies to a Google, AWS, or Azure Data Lake. Data lake trends and best practices Getting your feet wet in a lake can be done in the context of quick, low-risk, disposable data lake pilot or proof-of-concept (POC). Here are a few tips as you think about how to

The new Amazon SP-API automates delivers updated approach for automated operations, analytics, and seller insights Amazon has released the next-generation version of the Amazon Marketplace Web Service (Amazon MWS) called the Selling Partner API (SP-API). The Selling Partner API is a REST-based system to access their data on listings programmatically, orders, payments, reports, etc. Like MWS did, the new API allows sellers the ability to automate access to data for selling efficiency, automate manual processing, discovers insights as to when customers may be more likely to purchase, optimize ad spend, inform inventory management decisions, target special offers, and promotions. Why the change from Amazon MWS to the Selling Partner API? The new SP-API reflects a modernization of MWS APIs. MWS has been offering programmatic access to Amazon for more than ten years, but the technology reflected that age. While MWS has performed well, the update to a modern approach will be a welcome