Amazon Advertising Sponsored Brands Video & Attribution Updates

Amazon recently released a collection of updates for its Sponsored Brands Video and Amazon Attribution. The updates will continue to create new opportunities to streamline operations and deliver automation for insights efforts.

Sponsored Brands video available in the US, United Kingdom, and Germany

Amazon has released Sponsored Brands video to vendors and sellers registered in the Amazon Brand Registry in the United States, United Kingdom, and Germany.

Sponsored Brands video allows you to upload video creative, create and manage video campaigns, access reporting, stand out on desktop and mobile shopping pages, and help customers discover your brand and products as they shop on Amazon. Ads are keyword targeted, cost-per-click, and link customers directly to the product detail page where they can learn more and purchase.

Spend less time on manual operations, and more time focusing on what matters — reviewing insights, identifying trends, and creating optimization strategies to help maximize performance.

Our code-free, automated pipelines deliver attribution data allows you to;

The data is available to Openbridge customers via our Amazon Advertising API connector pipeline.

Get started with a 14-day free trial.

Amazon Attribution

The Advertising team has released new features for Amazon Attribution, including expanded bulk operations capabilities for Facebook ads and an enhanced in-app social advertising measurement, to improve efficiency and provide a seamless experience via the Amazon Attribution API.

To help set up your clients for success with Amazon Attribution, the Advertising team is offering user guides for US sellers, US vendors, and UK vendors.

If you are interested in beta testing the Amazon Attribution connector, request beta access.

References

Amazon Advertising Sponsored Brands Video & Attribution Updates was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



source https://blog.openbridge.com/amazon-advertising-sponsored-brands-video-attribution-updates-1925d89175cd?source=rss----4c5221789b3---4

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