Why Amazon Attribution reporting data supercharges insights

Amazon Attribution beta delivers critical third-party media performance & optimization data

The Amazon Advertising API has been updated to deliver direct Amazon Attribution performance data for reporting, insights, and optimization efforts.

With the latest changes, Amazon delivers data critical for sellers undertaking cross-channel paid media campaigns across non-Amazon platforms (i.e. Google Ads, Facebook, Microsoft Ads).

The new API data feeds include conversion metrics, such as detail page views, add to carts, and sales, available for third-party campaigns that link to Amazon.

What is Amazon Attribution?

Amazon Attribution provides insight into how brands’ non-Amazon marketing channels impact sales performance on Amazon. For example, how are Google Ads vs Facebook Ads performing? Is Google driving more visits, but Facebook delivers more sales?

How to use Amazon Attribution

Understanding how non-Amazon media impacts sales on Amazon helps sellers optimize sales on Amazon. Here are opportunities unlocked by the new API:

  • Uncover where your clients are missing out on potential Amazon sales opportunities and double-down on marketing tactics that drive performance.
  • Understand the impact Google Ads, Facebook, Microsoft Ads…have in driving shopping activity on Amazon
  • Make multi-channel campaign recommendations and optimizations using on-demand insights
  • Leveraging Amazon conversion insights can inform automated bid and budget optimizations to help improve your campaign ROI.

The new API is available for sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon.

Amazon Attribution Case Study

If you were wondering how attribution can provide the data you need to drive results, Premier Nutrition is a great example. The company was able to optimize performance across paid media which resulted in a 96% quarter-over-quarter growth in sales. Premier delivered a 322% year-over-year growth in sales by using data and insights to optimize cross-channel paid media performance.

Why use the Openbridge Amazon Attribution data connector?

Too many teams are stuck with manual downloading, manipulation, and processing of insights reports. In a fast-paced e-commerce environment, this is just too slow and prone to error. The competition is looking at automation as a competitive advantage, so should you.

By using a pre-built, fully-managed connector, sellers can increase sales efficiency, reduce labor requirements, and improve paid media investments.

Here is what the Openbridge connector delivers:

  • Delivers attribution data for use in reporting tools like Tableau, Microsoft Power BI, Looker, Amazon Quicksight, and many others.
  • Provides access to important Amazon conversion metrics across non-Amazon Google Ads, Facebook, Microsoft Ads media, including detail page views, add to carts, and sales.
  • Provides a view of non-Amazon campaign performance with Amazon conversions which can be fused with or displayed alongside existing digital marketing reports within your own tools.
  • Delivers unified data to a private data lake or cloud warehouse like BigQuery, AWS Athena, Azure Data Lake, AWS Redshift, or Redshift Spectrum, and Snowflake.

Getting Started

To get started with you must first register by visiting Amazon Attribution beta program enrollment and following the steps outlined.

Once you are activated with Amazon, contact Openbridge to activate a beta of the new API to unlock all your data!

References

Why Amazon Attribution reporting data supercharges insights was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



source https://blog.openbridge.com/why-amazon-attribution-reporting-data-supercharges-insights-119f7436d1d3?source=rss----4c5221789b3---4

Popular posts from this blog

Data Lake Icon: Visual Reference

Image
Data Lake Icon If you were looking for some data lake icons or data lake logos, our creative team created a few for Openbridge. Data Lake Icons In terms of consistent visual representations of a data lake, we were not happy with what was available. Rather than create a unique AWS data lake icon or an Azure data lake icon, we wanted these to apply generally across all platforms. As a result, we created a set of icons that reflect a data lake conceptually. We included a modified icon that reflects our data lake formation process: data lake logo Data Lake Icons Use Cases The following are some examples of how the icons are used Openbridge : Using the icon in animation in a data lake introduction visual block Using the icon in the “ what is a data lake ” page header Using the icon in the “ why data lake ?” graphic Using the task icon to describe formation & architecting data lakes Looking for data lake providers or a data lake roadmap? If you are looking for icons
Read more

Why Timeszones Cause Amazon Seller Central Confusion

Image
Timezones are a confusing topic when it comes to a global marketplace like Amazon. For example, a customer in New York places an order on March 11, 2021, at 1 AM (EST), but it is March 10, 2021, at 10 PM (PST) in Seattle. What when did the order occur? March 11th or March 10th? Another wrinkle is that Amazon defaults to using a Coordinated Universal Time (UTC) standard in its systems. In our example above, the timestamp of the order would be March 11th, 2021, at 8 AM! Seller Central User Interface So, where does a chunk of the confusion arise? Amazon Seller Central. The Seller Central interface displays information in the Pacific timezone (PST). However, Amazon stores information in its systems using UTC. Per Amazon: “Amazon Marketplace Web Service (Amazon MWS) formats date- and time-related data similar to the RFC 3339 standard, which defines a subset profile of ISO 8601 for use in Internet protocols and standards. This section will clarify just how you should format and use d
Read more

PrestoDB vs PrestoSQL & the new Presto Foundation

Image
PrestoDB Last year we posted an introduction article on Presto . So what is new in the Presto world since then? A ton! PrestoDB moves to the Linux Foundation In September 2019, the official PrestoDB Foundation was started by Facebook, Uber, Twitter, and Alibaba. A formal, official foundation is what was needed for the Presto ecosystem to prosper. The formation and transition to a formal foundation under the Linux Foundation’s auspices was a significant first step to deal with confusion in the community. Kudos to Facebook, Uber, Twitter, and others in making this a reality. Having open, shared, and community-driven organization is critical to future success Presto. You can read more about these principles and roadmaps  here . Revisiting PrestoDB vs. PrestoSQL Why is a formal, independent foundation necessary? Presto Foundation established a set of much-needed guiding principles for the community. In the post last year, we highlighted some confusion about the two principle Pr
Read more