Why Amazon Attribution reporting data supercharges insights

Amazon Attribution beta delivers critical third-party media performance & optimization data

The Amazon Advertising API has been updated to deliver direct Amazon Attribution performance data for reporting, insights, and optimization efforts.

With the latest changes, Amazon delivers data critical for sellers undertaking cross-channel paid media campaigns across non-Amazon platforms (i.e. Google Ads, Facebook, Microsoft Ads).

The new API data feeds include conversion metrics, such as detail page views, add to carts, and sales, available for third-party campaigns that link to Amazon.

What is Amazon Attribution?

Amazon Attribution provides insight into how brands’ non-Amazon marketing channels impact sales performance on Amazon. For example, how are Google Ads vs Facebook Ads performing? Is Google driving more visits, but Facebook delivers more sales?

How to use Amazon Attribution

Understanding how non-Amazon media impacts sales on Amazon helps sellers optimize sales on Amazon. Here are opportunities unlocked by the new API:

  • Uncover where your clients are missing out on potential Amazon sales opportunities and double-down on marketing tactics that drive performance.
  • Understand the impact Google Ads, Facebook, Microsoft Ads…have in driving shopping activity on Amazon
  • Make multi-channel campaign recommendations and optimizations using on-demand insights
  • Leveraging Amazon conversion insights can inform automated bid and budget optimizations to help improve your campaign ROI.

The new API is available for sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon.

Amazon Attribution Case Study

If you were wondering how attribution can provide the data you need to drive results, Premier Nutrition is a great example. The company was able to optimize performance across paid media which resulted in a 96% quarter-over-quarter growth in sales. Premier delivered a 322% year-over-year growth in sales by using data and insights to optimize cross-channel paid media performance.

Why use the Openbridge Amazon Attribution data connector?

Too many teams are stuck with manual downloading, manipulation, and processing of insights reports. In a fast-paced e-commerce environment, this is just too slow and prone to error. The competition is looking at automation as a competitive advantage, so should you.

By using a pre-built, fully-managed connector, sellers can increase sales efficiency, reduce labor requirements, and improve paid media investments.

Here is what the Openbridge connector delivers:

  • Delivers attribution data for use in reporting tools like Tableau, Microsoft Power BI, Looker, Amazon Quicksight, and many others.
  • Provides access to important Amazon conversion metrics across non-Amazon Google Ads, Facebook, Microsoft Ads media, including detail page views, add to carts, and sales.
  • Provides a view of non-Amazon campaign performance with Amazon conversions which can be fused with or displayed alongside existing digital marketing reports within your own tools.
  • Delivers unified data to a private data lake or cloud warehouse like BigQuery, AWS Athena, Azure Data Lake, AWS Redshift, or Redshift Spectrum, and Snowflake.

Getting Started

To get started with you must first register by visiting Amazon Attribution beta program enrollment and following the steps outlined.

Once you are activated with Amazon, contact Openbridge to activate a beta of the new API to unlock all your data!

References

Why Amazon Attribution reporting data supercharges insights was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



source https://blog.openbridge.com/why-amazon-attribution-reporting-data-supercharges-insights-119f7436d1d3?source=rss----4c5221789b3---4

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