Data Lakes Daily

We are excited to announce Grow.com users can now leverage our Amazon Advertising data integration. This will unlock access to critical Amazon Advertising performance data within the Grow platform. Openbridge has unlocked the advertising performance data critical to optimizing sales and accelerating sales growth. Ready to tap into your data with Grow? Get started for free ! Why Grow users want to tap into Amazon Advertising data The highest-performing sellers on Amazon drive performance by taking advantage of a key resource available to them, Amazon Advertising performance business data. Leading sellers recognize data is the key to unlocking insights that drive purchases, optimize Ad spend, target special offers, and promotions. With the Openbridge Amazon Advertising data pipeline for Grow.com, users now have a fast, code-free opportunity to tap into the performance data the pros are using. Our Amazon Advertising data pipeline delivers metrics that matter to Grow.com users us

Instagram Marketing and Amazon Advertising Using Instagram Ecommerce + Amazon Advertising To Drive Sales Using paid advertising on Instagram can add a needed boost to brand and product awareness. Why pair Instagram with Amazon Selling? Check out this  post . Advertising on Instagram and Amazon provides a cohesive and consistent catalyst for creating a sales engine for your e-commerce operation. Pairing Amazon Advertising with your Instagram efforts ensures people become aware of your offering on Instagram and get exposure and reinforcement on Amazon.com. Types of Instagram Ads What types of advertising options are available to you on Instagram? The best way to use Instagram for advertising would involve combinations of the following approaches: Photo Ads: Tell your story through a clean, simple, and beautiful creative canvas Video Ads: Get the same visually immersive quality as photo ads — with the added power of sight, sound, and motion Carousel Ads: Bring another layer

Supercharge your AWS data lake architecture with new query service extensions AWS recently released an updated called federated queries for Athena. This new capability brings Athena closer in abilities to its relative, Facebook Presto. What is Presto? It is the foundational technology behind Athena! Facebook describes Presto this way: “Presto is an open-source distributed SQL query engine for running interactive analytic queries against data sources of all sizes ranging from gigabytes to petabytes. Presto allows querying data where it lives, including Hive, Cassandra, relational databases, or even proprietary data stores. A single Presto query can combine data from multiple sources, allowing for analytics across your entire organization.” The ability to query multiple data sources is a welcome addition to Athena, providing new cost-effective paths to build a data lake efficiently. The new federated queries capability can open up new opportunities to extend your data lake architect

Our Tableau Data Prep tutorial closes the loop in your data workflows Tableau Prep Builder provides an easy to use interface to combine, shape, and clean “dirty data” so can get to analysis faster in Tableau desktop . The result is that Prep can support an ELT workflow, where data is extracted, loaded, and then transformed via Prep Builder. This can make it convenient for analysts and business users to make adjustments and refinements quickly and without traditional ETL tools. Unfortunately, if you wanted the outputs of your flow to get written back to a data lake or warehouse, it can be a challenge. While completing the data flow to a target database is a requested feature, it is not yet available within Prep. Does this mean you are stuck? NO! You can still automate the outputs from Tableau Prep to a target data lake or warehouse in a few simple steps. Adding a couple of steps to your workflow will allow you to get your workflow output loaded to a target data lake or warehouse.