Grow.com + Amazon Advertising: Optimize Spend And Measure E-commerce Performance

We are excited to announce Grow.com users can now leverage our Amazon Advertising data integration. This will unlock access to critical Amazon Advertising performance data within the Grow platform.

Openbridge has unlocked the advertising performance data critical to optimizing sales and accelerating sales growth.

Ready to tap into your data with Grow? Get started for free!

Why Grow users want to tap into Amazon Advertising data

The highest-performing sellers on Amazon drive performance by taking advantage of a key resource available to them, Amazon Advertising performance business data. Leading sellers recognize data is the key to unlocking insights that drive purchases, optimize Ad spend, target special offers, and promotions.

With the Openbridge Amazon Advertising data pipeline for Grow.com, users now have a fast, code-free opportunity to tap into the performance data the pros are using.

Our Amazon Advertising data pipeline delivers metrics that matter to Grow.com users using a zero administration, full automated feeds to fuel your BI dashboards. This means no technical resources to manage implementations, no coding and no need to worry about API versioning or updates.

What can you do with Amazon Advertising and Grow.com?

For data-driven Amazon advertisers using Grow.com, our cloud-based data pipeline service will supply key performance data to measure the impact of advertising investments. This will allow you to plan with confidence, optimize spend, and measure marketing strategies.

This is a perfect solution for an Amazon seller central and vendor central team that;

  • want to calculate return on ad spend (ROAS)
  • are looking to uncover the advertising cost of sales (ACOS)
  • want to create 360 retail insights by fusing Ad data with shopping activity around your products before, during, and after your campaign to see the correlation to advertising efforts
  • are seeking to optimize AMZ Advertising investments while creating efficiencies with internal systems
  • who want to quickly connect Grow.com sales and BI efforts using AMZ Advertising data
  • need to accurately measure the impact of ad campaigns — whether they run on Amazon or third-party sites and apps
  • have a data strategy to consolidate their AMZ Advertising with other paid media data in private cloud data warehouses like Amazon Redshift, Amazon Athena, Google BigQuery and Snowflake.

With Amazon Advertising data in your data lake or warehouse, you will unlock new opportunities to optimize your paid media investments with the Grow.

Pairing Grow.com with Amazon Advertising data provides a powerful way to automate, scale, and optimize advertising performance insights across multiple dashboards. Create customized reports, views, and visualization for Amazon data all within the Grow app.

What Amazon Advertising data do we deliver to Grow.com users?

Our Amazon Advertising service provides performance data for Sponsored Products, Sponsored Brands, Stores, display ads, video ads, as well as ads within the Amazon DSP. This covers a broad array of Ad related activities like relevant keywords, search ads, product display ads, sponsored product ads, and many others.

There are seven specific data feeds for Advertising data for use with Grow.com BI dashboards;

  • Campaigns
  • Ad Group
  • Keyword
  • Product Ads (Note: This is available for Sponsored Products only)
  • ASINs (Note: This is available for Sponsored Products only.)
  • Product Attribute Targeting
  • Sponsored Brands

You will get access to all the data Amazon provides via its reporting API. This includes campaign and performance data for Sponsored Products and Sponsored Brands. Our services handle all the coding, processing, loading, and programmatic access for campaign management and reporting. This results in nine tables that we route and load to your private warehouse or data lake.

  1. amzadvertising_hsa_adgroups
  2. amzadvertising_hsa_campaigns
  3. amzadvertising_hsa_keywords
  4. amzadvertising_sp_adgroups
  5. amzadvertising_sp_asins
  6. amzadvertising_sp_campaigns
  7. amzadvertising_sp_keywords
  8. amzadvertising_sp_productads
  9. amzadvertising_sp_targets

You will notice two main buckets, Sponsored Brands (1,2,3) and Sponsored Products (4,5,6,7,8,9). Each is denoted in the table names with “_sp_” (Sponsored Products) and “_hsa_” (Sponsored Brands).

Get Started Today

We have unlocked the Amazon Advertising data source so you can get it into your data warehouse in minutes. Finally, your Grow business intelligence dashboard software will get the fuel it needs by tapping into Amazon performance data critical to optimizing performance and accelerating sales growth.

Openbridge has unlocked the advertising performance data critical to optimizing sales and accelerating sales growth.

Ready to tap into your data with Grow? Get started for free!

Grow.com + Amazon Advertising: Optimize Spend And Measure E-commerce Performance was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



source https://blog.openbridge.com/grow-com-amazon-advertising-optimize-spend-and-measure-e-commerce-performance-c638e1f0dbe3?source=rss----4c5221789b3---4

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