Amazon Advertising API Automation

Unlocking Amazon Seller & Vendor Central advertising automation for efficiency, scale, and growth

Are you stuck with a web-based Ads UI, tired of manually downloading and managing 100s of spreadsheets across your clients? Is this making campaign reporting time-consuming, expensive, and error-prone? If you answered “yes!”, then tapping into the Amazon Advertising API is a must.

The drive for Amazon Advertising optimization

Manual advertising data wrangling of report downloads has a consequence of increasing costs and risky errors. As the number of Advertiser accounts expand, those manual processes become expensive and fragile. A day missed downloading, a file improperly handled, or a folder of spreadsheet exports deleted can toss even the most detail oriented team into chaos.

Enter automation with the Amazon Advertising API. The API provides programmatic access to the Ads platform. The API offers new efficiency levels by automating operations for both sellers and vendors. You can ditch manual downloads and use the API to automate reporting data for search, social, display, and video ads.

The API supports direct access to data for Sponsored Products, Sponsored Brands, and Sponsored Display. Support for Amazon DSP and Amazon Attribution is also available via the API

Why Amazon Advertising automation improves efficiency and margins

If you are one of those people manually creating reports using Excel or Google Sheets, you know it can be overwhelming to meet client expectations for quality, insights, and velocity.

First, the manual downloading process can be slow, complex, and frustrating. Manual Amazon Advertising data-wrangling impacts service delivery to internal or client teams, not to mention impacting the bottom line.

Second, manual data wrangling can make it challenging to take advantage of innovative tools like Tableau, Microsoft Power BI, Looker, Amazon QuickSight, or Google Data Studio. Messy collections of files are diffuclt to keep track of and analyze.

Amazon Advertising agency or consultant experience direct service challenges with manual processes:

  1. Your bill rates and delivery schedules factor in a labor-intensive and error-prone wrangling work, which means longer timelines and bigger budgets.
  2. Your clients are underserved and unimpressed with the “spreadsheet” output. It does not meet their expectations OR achieve the value promised by you. They lose confidence in your ability to deliver insights into their ads investments.

Automation means streamlining manual advertising workflows. Employ API tools that do this wrangling work automatically.

Amazon Advertising metrics

The API offers several performance metrics throughout the shopping journey, including clicks, impressions, sales, and costs. The API docs are the best source of currently available metrics for Sponserers Ads, Amazon Attribution, and Amazon DSP:

Amazon Advertising machine learning, analytics, and reporting

The Amazon Advertising API supports new automation levels that empower efficient data workflows are crucial to being a data-driven organization. Data is more timely, accurate, and comprehensive.

Amazon API data provides the fuel for reporting, analytics, or data science. Sellers and vendors can create an in-depth seller dashboard, data visualizations, and reports.

Here is an example of a dashboard for an Amazon seller using Tableau:

Julia Sokolova took advantage of the Amazon Advertising data to undertake complex modeling to improve ROI and predict sales. See her article Amazon Ads Analytics — Extended: Demand and sales prediction using Prophet time series, Random Forest, and SHAP values.

Sales per day (in US dollars) for a keyword ‘hand sanitizer’ across all campaigns. Image by Julia Sokolova

Building basic reports or undertaking complex modeling, the API provides the fuel.

Amazon Advertising API costs

While some companies may charge for API access, Amazon does not charge any fees for utilizing the API. The service is offered as part of your advertiser account.

Getting Started with the Amazon Advertising Platform API

The Advertising API offers significant opportunities for teams that want to invest the development resources to manage implementation and versioning updates. However, if you do not have the internal engineering resources or lack the bandwidth to integrate with the API, Openbridge can help!

Openbridge offers Amazon Advertising management services for the API. The Openbridge service provide a no-code, fully automated API connector which allows you to;

Let’s get started. Try our seller and vendor Amazon Advertising API data integration today!

Amazon Advertising API Automation was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



source https://blog.openbridge.com/amazon-advertising-api-automation-4e81d2b2f8cc?source=rss----4c5221789b3---4

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