How To Unlock Amazon DSP Insights, Reporting, & Optimization

Code-free, fully-automated data feeds from the Amazon Advertising DSP API to turbocharge advertiser performance insights

Amazon Advertising DSP is a demand-side platform that allows advertisers to buy display, video, and audio ads on and off Amazon at scale.

Advertisers can programmatically reach audiences across the web on both Amazon sites and apps using Amazon’s demand-side platform (DSP). In addition to Amazon properties, the platform supports a collection of publishing partners and third-party exchanges.

If you are unfamiliar with the Amazon service you can learn more about it here:

Amazon DSP (Demand Side Platform)

So how are high-performing advertisers using Amazon DSP to drive performance insights and optimization? By taking advantage of an essential resource available to them, data.

This data includes information on audiences, campaigns, costs, creatives, placements, and many others critical for helping teams understand what drives performance to optimize results.

Why Amazon Advertising Platform DSP automation delivers efficiencies, insights, & results

It is not uncommon for an Amazon advertiser to look to graduate from the standard reporting interface or download daily spreadsheets for Excel or Google Sheets.

Unfortunately, most advertisers are not Amazon Advertising Platform DSP API developers! Advertisers don’t have the time or technical skills to deal with SDKs, API changes, and support.

As a result, advertisers are currently wasting time downloading reports or stuck the built-in DSP reporting interface from Amazon. For performance and optimization driven advertisers, the built-in reporting can be complicated, underwhelming, and limited compared to flexible reporting platforms like Tableau and Power BI.

The good news? Advertisers can get code-free, fully-automated data feeds from the API to turbocharge insights efforts with tools like Tableau, Microsoft Power BI, Looker, Grow, and many others.

Supercharge Amazon DSP Performance

Openbridge offers a direct, code-free data integration with the Amazon Advertising API for DSP data. The connector provides a reliable, integrated data automation solutions for advertisers.

Our Amazon DSP API connector will allow you to;

Your team will quickly get data critical to optimizing performance and accelerating growth. Finally, advertisers can turbocharge their reporting, business intelligence, and insights software by tapping into the Amazon Advertising Platform DSP API.

Are you interested in beta testing the Amazon Advertising DSP data ingestion connector? Contact us to enroll.

Want to discuss Amazon DSP automation? Need a platform and team of experts to kickstart your data and analytics efforts? We can help!

Getting traction adopting new technologies, especially if it means your team is working in different and unfamiliar ways, can be a roadblock for success. This is especially true in a self-service only world. If you want to discuss a proof-of-concept, pilot, project, or any other effort, the Openbridge platform and team of data experts are ready to help.

Reach out to us at hello@openbridge.com. Prefer to talk to someone? Set up a call with our team of data experts.

How To Unlock Amazon DSP Insights, Reporting, & Optimization was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



source https://blog.openbridge.com/how-to-unlock-amazon-dsp-insights-reporting-optimization-a3774e15d3a0?source=rss----4c5221789b3---4

Popular posts from this blog

Data Lake Icon: Visual Reference

Image
Data Lake Icon If you were looking for some data lake icons or data lake logos, our creative team created a few for Openbridge. Data Lake Icons In terms of consistent visual representations of a data lake, we were not happy with what was available. Rather than create a unique AWS data lake icon or an Azure data lake icon, we wanted these to apply generally across all platforms. As a result, we created a set of icons that reflect a data lake conceptually. We included a modified icon that reflects our data lake formation process: data lake logo Data Lake Icons Use Cases The following are some examples of how the icons are used Openbridge : Using the icon in animation in a data lake introduction visual block Using the icon in the “ what is a data lake ” page header Using the icon in the “ why data lake ?” graphic Using the task icon to describe formation & architecting data lakes Looking for data lake providers or a data lake roadmap? If you are looking for icons
Read more

Why Timeszones Cause Amazon Seller Central Confusion

Image
Timezones are a confusing topic when it comes to a global marketplace like Amazon. For example, a customer in New York places an order on March 11, 2021, at 1 AM (EST), but it is March 10, 2021, at 10 PM (PST) in Seattle. What when did the order occur? March 11th or March 10th? Another wrinkle is that Amazon defaults to using a Coordinated Universal Time (UTC) standard in its systems. In our example above, the timestamp of the order would be March 11th, 2021, at 8 AM! Seller Central User Interface So, where does a chunk of the confusion arise? Amazon Seller Central. The Seller Central interface displays information in the Pacific timezone (PST). However, Amazon stores information in its systems using UTC. Per Amazon: “Amazon Marketplace Web Service (Amazon MWS) formats date- and time-related data similar to the RFC 3339 standard, which defines a subset profile of ISO 8601 for use in Internet protocols and standards. This section will clarify just how you should format and use d
Read more

PrestoDB vs PrestoSQL & the new Presto Foundation

Image
PrestoDB Last year we posted an introduction article on Presto . So what is new in the Presto world since then? A ton! PrestoDB moves to the Linux Foundation In September 2019, the official PrestoDB Foundation was started by Facebook, Uber, Twitter, and Alibaba. A formal, official foundation is what was needed for the Presto ecosystem to prosper. The formation and transition to a formal foundation under the Linux Foundation’s auspices was a significant first step to deal with confusion in the community. Kudos to Facebook, Uber, Twitter, and others in making this a reality. Having open, shared, and community-driven organization is critical to future success Presto. You can read more about these principles and roadmaps  here . Revisiting PrestoDB vs. PrestoSQL Why is a formal, independent foundation necessary? Presto Foundation established a set of much-needed guiding principles for the community. In the post last year, we highlighted some confusion about the two principle Pr
Read more