How To Unlock Amazon DSP Insights, Reporting, & Optimization

Code-free, fully-automated data feeds from the Amazon Advertising DSP API to turbocharge advertiser performance insights

Amazon Advertising DSP is a demand-side platform that allows advertisers to buy display, video, and audio ads on and off Amazon at scale.

Advertisers can programmatically reach audiences across the web on both Amazon sites and apps using Amazon’s demand-side platform (DSP). In addition to Amazon properties, the platform supports a collection of publishing partners and third-party exchanges.

If you are unfamiliar with the Amazon service you can learn more about it here:

Amazon DSP (Demand Side Platform)

So how are high-performing advertisers using Amazon DSP to drive performance insights and optimization? By taking advantage of an essential resource available to them, data.

This data includes information on audiences, campaigns, costs, creatives, placements, and many others critical for helping teams understand what drives performance to optimize results.

Why Amazon Advertising Platform DSP automation delivers efficiencies, insights, & results

It is not uncommon for an Amazon advertiser to look to graduate from the standard reporting interface or download daily spreadsheets for Excel or Google Sheets.

Unfortunately, most advertisers are not Amazon Advertising Platform DSP API developers! Advertisers don’t have the time or technical skills to deal with SDKs, API changes, and support.

As a result, advertisers are currently wasting time downloading reports or stuck the built-in DSP reporting interface from Amazon. For performance and optimization driven advertisers, the built-in reporting can be complicated, underwhelming, and limited compared to flexible reporting platforms like Tableau and Power BI.

The good news? Advertisers can get code-free, fully-automated data feeds from the API to turbocharge insights efforts with tools like Tableau, Microsoft Power BI, Looker, Grow, and many others.

Supercharge Amazon DSP Performance

Openbridge offers a direct, code-free data integration with the Amazon Advertising API for DSP data. The connector provides a reliable, integrated data automation solutions for advertisers.

Our Amazon DSP API connector will allow you to;

Your team will quickly get data critical to optimizing performance and accelerating growth. Finally, advertisers can turbocharge their reporting, business intelligence, and insights software by tapping into the Amazon Advertising Platform DSP API.

Are you interested in beta testing the Amazon Advertising DSP data ingestion connector? Contact us to enroll.

Want to discuss Amazon DSP automation? Need a platform and team of experts to kickstart your data and analytics efforts? We can help!

Getting traction adopting new technologies, especially if it means your team is working in different and unfamiliar ways, can be a roadblock for success. This is especially true in a self-service only world. If you want to discuss a proof-of-concept, pilot, project, or any other effort, the Openbridge platform and team of data experts are ready to help.

Reach out to us at hello@openbridge.com. Prefer to talk to someone? Set up a call with our team of data experts.

How To Unlock Amazon DSP Insights, Reporting, & Optimization was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



source https://blog.openbridge.com/how-to-unlock-amazon-dsp-insights-reporting-optimization-a3774e15d3a0?source=rss----4c5221789b3---4

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