Boosting Sales: Amazon Advertising Sponsored Brands Video

The use of video by Amazon sellers can have a significant impact on product sales. Kissmetrics reported visitors are 64–85% more likely to buy a product on an online retail site after watching a video. While Amazon Sellers can include video content as part of their listings, they can also use video in paid advertising.

Why paid video ads? Extending the reach of your content can amplify the impact video can have on sales growth. If you want to extend the reach of your video content, you can leverage Amazon Video Ads to give your content a boost.

What are Amazon Video Ads?

Amazon Sponsored Video Ads allow advertisers to reach Amazon customers with targeted videos on Amazon’s sites, apps, and Fire tablets.

Amazon offers a number of placement options to boost video views and engagement;

  • Home Page — Desktop — 300 x 250
  • Home Page — Smartphones (Below the Fold) — 300 x 250
  • Home Page — Tablet Shopping App — 300 x 250
  • Detail Page — Smartphones — 414 x 125
  • Detail Page — Desktop — 970 x 250
  • Fire Tablet (beta)

At the moment, Sponsored Brands Video is only available in the US marketplace.

So, how do advertisers understand the performance of video content? Are some videos driving high engagement, but fewer sales? Which videos should advertisers invest more money into promoting? Are there certain types of video content that work better for the type of product you sell?

To answer these questions, Amazon provides a collection of detailed performance metrics for video ads.

Amazon Sponsored Brands Video Reporting

Amazon Sponsored Brands Video ads support standard ad reporting, including impressions, clicks, conversions, and campaign metrics. Video metrics also include starts, quartiles, completions, clicks, and video views that follow IAB standards.

With this powerful collection of performance data available, advertisers can explore trends and gain critical insights into optimizing your media investments and sales performance.

Amazon provides direct access to this performance data through the Amazon Advertising API.

Advertisers want direct, automated performance data from the Amazon Advertising API.

Unfortunately, most advertisers are not Amazon Advertising API developers! Advertisers don’t have the time or technical skills to deal with SDKs, API changes, and support to get automated data access.

As a result, advertisers are currently wasting time downloading reports or stuck the built-in reporting interface from Amazon. For performance and optimization driven advertisers, the built-in reporting can be complicated, underwhelming, and limited compared to flexible reporting platforms like Tableau and Power BI.

The good news? Advertisers can get code-free, fully-automated data feeds from the Advertising API to turbocharge insights efforts with tools like Tableau, Microsoft Power BI, Looker, Grow, and many others.

Supercharge Amazon Sponsored Brands Video Performance

Openbridge offers a direct, code-free data integration with the Amazon Advertising API for Sponsored Brands Video data. The connector provides a reliable, integrated data automation solutions for advertisers.

Our Amazon Advertising API connector for Sponsored Brands Video will allow you to;

Your team will quickly get data critical to optimizing performance and accelerating growth. Finally, advertisers can turbocharge their reporting, business intelligence, and insights software by tapping into Amazon Advertising Platform Sponsored Brands Video reporting data.

Are you interested in beta testing the Amazon Advertising Sponsored Brands Video data ingestion connector? Contact us to enroll.

References

Boosting Sales: Amazon Advertising Sponsored Brands Video was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



source https://blog.openbridge.com/boosting-sales-amazon-advertising-sponsored-brands-video-615175519b88?source=rss----4c5221789b3---4

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