Amazon Sellers and Vendors: Building Brand Loyalty

Brand Loyalty

Helping shoppers discover, engage, and repeat purchases with your brand

As an Amazon Seller or Vendor, the number of sales you make in a day is critical. However, a key to sales success is also about building brand loyalty. If all you are getting is one-and-done sales, the path to long term growth and profitability is going to be expensive and complex. The lowest acquisition costs are when you have customers that want to keep coming back!

According to a Profitero report on brand loyalty;

Consumers are switching both brands and behaviors by category due to lack of product availability. We found the rate of consumers switching away from their traditionally bought brands (typically large brands) grew by 75% to as high as 127% between January and April.
This has major implications for brands, and changes decades of assumptions about customer lifetime value, and customer acquisition. (see report)

How is your brand loyalty trending?

Fostering brand loyalty with Amazon Ads

Great products and services contribute to brand loyalty. However, you can “plus up” those efforts by using Amazon Advertising. How? Amazon offers the “Sponsored Brands” service which can help you deepen your connection with shoppers browsing on Amazon, turning them into your customers, and ensuring they choose you for future transactions.

Sponsored Brands can help you:

  • Increase visibility through prominent placements on Amazon: Ads are keyword and product targeted, cost-per-click, and are eligible to appear in highly visible placements on top of and within shopping results and on the product detail page.
  • Differentiate your brand: Using customized and rich creatives can help you tell a story that’s unique to Openbridge, Inc.
  • Drive traffic: Ads can direct shoppers to an individual product detail page, a custom landing page displaying a selection of your products, or your Store. Stores require no website experience and are completely free to use.

Advertisers who launched Sponsored Brands after Sponsored Products saw a 12.2% average increase in the Return on Advertising Spend (ROAS).

Yoiu can also pair Sponsored Brands with the Amazon Sponsered Display service:

Amazon Advertising Sponsored Display Reaches New Audiences

Understand brand performance by tapping into Amazon MWS and Advertising data

The highest-performing sellers on Amazon drive sales and advertising performance by taking advantage of a key resource available to them, data.

Leading sellers recognize Amazon MWS and Amazon Advertising data is the key to unlocking insights that drive purchases, optimize Ad spend, loyalty, special offers, and promotions.

Tap Into Your MWS & Ads Data

With the Openbridge Amazon MWS & Advertising data pipelines, sellers now have a fast, code-free opportunity to tap into the performance data the pros are using.

Here are some examples of how top-performing sellers are using data to develop insights and reporting:

Get Started Today

We have unlocked the Amazon Advertising and MWS data so you can get it into your data lake or warehouse quickly. Finally, you can get the data you need by tapping into data critical to optimizing performance and accelerating sales growth.

Amazon Advertising

Openbridge delivers media-related data for Amazon Sponsored Products, Amazon Sponsored Display, and Amazon Sponsored Brands. The API provides direct access to critical campaigns, keywords, ads, products, and brand advertising data points.

Amazon MWS Advanced Reporting

The most complete Amazon MWS API data integration delivers a complete view of your seller operations. Over 50 data feeds for listings, inventory, fees, orders, FBA, returns, and many others directly from the Amazon MWS API

Amazon MWS Basic Reporting

Take control of your data by building a Seller reporting and analytics foundation. The MWS Basic Reporting API connector delivers a core set 7 data feeds

Amazon MWS Real-time Orders

Hourly feeds of MWS order data for use in your local ordering system, researching issues, answering customer questions, and using your own fulfillment system (FBM)

Amazon MWS Settlements

Settlement reports provide a detailed breakdown of account activity for a given settlement period

The Openbridge Amazon Advertising and MWS data pipelines deliver metrics that matter via fully automated feeds. Fuel your insights and BI dashboards with direct connections to your seller data. This means no technical resources to manage implementations, no coding, and no need to worry about API versioning or updates.

Helpful resources:

  • Sponsored Brands optimization guide helps ensure your campaigns follow Amazon's best practices. Learn more ›
  • Attend Amazon weekly webinars to ask questions in live Q&A sessions with marketing specialists to optimize ad campaigns. Learn more ›
  • Need additional help? Amazon allows you to sign up to get free personalized support on how to manage and optimize your advertising campaigns (including tips on keywords, bids, and budgets). Sign up ›

Amazon Sellers and Vendors: Building Brand Loyalty was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



source https://blog.openbridge.com/amazon-sellers-and-vendors-building-brand-loyalty-af820f8c0c90?source=rss----4c5221789b3---4

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