Amazon Advertising Sponsored Display Reaches New Audiences

Sponsored Display

Sellers & Vendors can extend advertising efforts to new audiences on and off Amazon

Amazon Advertising, formerly called Amazon Media Group (AMG), Amazon Marketing Services (AMS), and Amazon Advertising Platform (AAP), launched an advertising service called Sponsored Display. The service is currently in beta.

What is Sponsored Display?

Sponsored Display is a new self-service advertising solution that will help sellers reach relevant audiences on and off Amazon. With the new product beta, the Amazon Advertising API also supports Sponsored Display data feeds.

The service provides performance data for campaigns that reach shoppers off Amazon, users who visited a product detail page or detail pages of similar products, but didn’t make a purchase.

Why Sponsored Display?

According to Amazon, there are three primary reasons you want to consider using the new advertising service;

  • Reach the right audiences: Audiences are automatically created based on Amazon shopping activities to help advertisers reach customers beyond those actively shopping on Amazon.
  • Maximize impact with minimal effort: In just a few clicks, advertisers can promote their entire product catalog with creatives that are auto-generated and optimized for conversion.
  • Support business objectives: From product awareness to consideration and conversion, Sponsored Display helps measure and meet advertiser goals.

One caveat is that Sponsored Display is available only in the US to professional sellers and vendors, and agencies with clients who sell on Amazon.

To learn more about Sponsored Display, visit the Sponsored Display page.

Supercharge Amazon Advertising With Data

Openbridge offers a direct, code-free data integration with the Amazon Advertising API for Sponsored Display, Sponsored Brands, and Sponsored Products.

Data feeds from the API enable high-levels of insights automation, which can help sellers grow their business. By using our automated Amazon Advertising connector, you can increase selling efficiency, reduce labor requirements, and improve customer response times.

There is no need to hire an Amazon Advertising developer or build your integrations. The Openbridge Amazon Advertising connector delivers fully-automated data integrations to private cloud warehouses or data lakes.

>> Get started with Amazon Advertising data automation

References

Amazon Advertising Sponsored Display Reaches New Audiences was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



source https://blog.openbridge.com/amazon-advertising-sponsored-display-reaches-new-audiences-803da47fa41?source=rss----4c5221789b3---4

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