Looker + Amazon Advertising: E-Commerce Advertising Data Analytics

The highest-performing sellers on Amazon drive performance by taking advantage of an essential resource available to them, Amazon Advertising performance data. These leading sellers recognize that data is the key to unlocking insights that drive purchases, optimize Ad spend, target special offers, and promotions.

With the Openbridge Amazon Advertising data pipeline, Looker users now have a fast, code-free data platform to tap into the performance information the pros are using.

Our Amazon Advertising data pipeline delivers Looker users a zero administration, full automated feeds for reports and dashboards. Looker users can easily integrate with AMZ Advertising to create reports without the hassle of technical or ETL implementations.

Amazon Advertising + Looker

For data-driven advertisers using Looker, our service will supply data to measure the impact of advertising investments so they can plan with confidence, optimize spend, and measure marketing strategies. Our service is a perfect solution for an Amazon seller central and vendor central team that;

  • Want to calculate return on ad spend (ROAS)
  • Uncover the advertising cost of sales (ACOS)
  • Want access and ownership of their data to create a 360 view of their customer and marketing investments
  • Looking to optimize AMZ Advertising investments while creating efficiencies with internal systems
  • Who wants to connect Looker business analytics with AMZ Advertising data quickly
  • Want to consolidate their AMZ Advertising with other paid media data in private cloud data warehouses like Amazon Redshift, Amazon Athena, Google BigQuery, and Snowflake.

What Do We Deliver?

Our Amazon Advertising service provides performance data for Sponsored Products, Sponsored Brands, Stores, display ads, video ads, as well as ads within the Amazon DSP. Our service covers a broad array of Ad related activities like relevant keywords, search ads, product display ads, sponsored product ads, and many others. There are seven specific data feeds for Advertising data for use with Looker;

  • Campaigns
  • Ad Group
  • Keyword
  • Product Ads (Note: This is available for Sponsored Products only)
  • ASINs (Note: This is available for Sponsored Products only.)
  • Product Attribute Targeting
  • Sponsored Brands

What Can You Do?

With Amazon Advertising data in your data lake or warehouse, you will unlock new opportunities to optimize your paid media investments with Looker;

  • Measure Advertising investments: Accurately measure the impact of ad campaigns — whether they run on Amazon or third-party sites and apps
  • Understand where to optimize: Dig into data about detailed page views, Bidding strategies, product sales, similar products, landing page, Subscribe & Save subscriptions, and other Amazon metrics.
  • Create 360 retail insights: Fuse Ad data with shopping activity around your products before, during, and after your campaign to see the correlation to advertising efforts.

Pairing Looker with Amazon Advertising data provides a powerful way to automate, scale, and optimize advertising performance insights. The Amazon Advertising includes campaign and performance data for Sponsored Products and Sponsored Brands, enabling programmatic access for campaign management and reporting.

Get Started Today

Openbridge has unlocked the Amazon Advertising data source so you can get it into your data warehouse or data lake in minutes.

Finally, your Looker business intelligence software will get the fuel it needs by tapping performance data critical to optimizing performance and accelerating sales growth.

Openbridge has unlocked the advertising performance data critical to optimizing sales and accelerating sales growth.

Ready to tap into your data? Get started for free!

Looker + Amazon Advertising: E-Commerce Advertising Data Analytics was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



source https://blog.openbridge.com/looker-amazon-advertising-e-commerce-advertising-data-analytics-7a2ffd5d0d8f?source=rss----4c5221789b3---4

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