Looker BI + Amazon Merchant Services Automated Data Integration

Looker Amazon Seller Central

We are excited to announce Looker users can now leverage our Amazon Seller Central MWS e-commerce data integration. The Openbridge MWS data integration is a code-free, fully automated data integration that unlocks critical seller central performance data within the Looker platform

Why Looker users want to tap into Amazon MWS data

How are the leading Amazon sellers supercharging sales? They tap into performance data from a data source called Amazon Merchant Services (MWS).

These “pro” sellers recognize data is the secret to unlocking e-commerce insights. They connect to Amazon MWS for this data. These pros know when customers may be more likely to purchase which means they can optimize ad spend, inform inventory management decisions, target special offers, promotions, and other tactics. Email marketing, customer service, user experience, conversion rates, cross-selling…all get a boost when using your Amazon MWS data to optimize your e-commerce marketing strategy.

Using Amazon MWS data reduces uncertainty in efforts to drive revenue and profitability. Not using data means greater difficulty allocating products across sales channels, including non-Amazon sales channels, to meet customer needs. Without the data, it is harder to boost sales by attracting potential customers and more difficult to foster loyal customers. This leads to missed opportunities understanding purchase frequency, recency and spending levels of customers.

Sudden changes in demand created in by an ever-changing and highly competitive Amazon Marketplace requires a data-driven solution. Our fully automated, code-free pipeline service delivers your MWS data to a private cloud data warehouse or data lake. This is just the type of automation your analysts and data scientists are looking for, especially when paired with a business intelligence platform like Looker!

What Amazon MWS data do we deliver to Looker BI users?

The high-performance Openbridge Amazon MWS data pipeline is a fully automated, data platform. Our zero administration service connects to the Amazon MWS marketplace integrated web service API in minutes. We worked hard to deliver an MWS service API that supports a solution that does not require coding.

No need for you to engage account managers, solutions architects or any engineering support to get started. The Openbridge MWS is a pipeline that delivers data to private cloud data warehouses like Amazon Redshift, Amazon Athena or Google BigQuery.

Our Looker Amazon cloud-based service supplies over 30+ data feed across seven categories:

  1. Inventory
  2. Order
  3. Order Tracking
  4. Pending Order
  5. Returns
  6. Performance
  7. FBA

You will get access to the most comprehensive collection of Amazon MWS available from their API. Our services handle all the coding, processing, loading, and programmatic access for campaign management and reporting.

This results in 30+ tables of Amazon e-commerce operations data that we route and load to your private warehouse or data lake. Looker MWS provides;

  1. mws_all_listings
  2. mws_canceled_listings
  3. mws_converged_orders
  4. mws_customer_metrics
  5. mws_fba_afn_inventory
  6. mws_fba_bulk_fix_stranded_inventory
  7. mws_fba_customer_shipment
  8. mws_fba_daily_inventory
  9. mws_fba_fee_preview
  10. mws_fba_fulfilled
  11. mws_fba_inventory_age
  12. mws_fba_inventory_archived
  13. mws_fba_inventory_health
  14. mws_fba_manage_excess_inventory
  15. mws_fba_orders_by_last_update
  16. mws_fba_orders_by_order_date
  17. mws_fba_promotions
  18. mws_fba_received_inventory
  19. mws_fba_recommended_removal
  20. mws_fba_reimbursements
  21. mws_fba_replacements
  22. mws_fba_reserved_inventory
  23. mws_fba_returns
  24. mws_fba_stranded_inventory
  25. mws_geo_opportunities
  26. mws_inactive_listings
  27. mws_inventory
  28. mws_listings_defect
  29. mws_open_listings
  30. mws_orders
  31. mws_orders_by_last_update
  32. mws_orders_by_order_date
  33. mws_restock_inventory
  34. mws_returns
  35. mws_sold_listings
  36. mws_unshipped_orders

If you want to pair Amazon MWS and Looker with a private cloud data warehouses like Amazon Redshift, Amazon Athena, Google BigQuery and Snowflake, the Openbridge service is for you.

Accelerate Amazon e-commerce data analytics with Looker BI

With orders, returns, shipping, inventory… data in hand, you can build a use Looker e-commerce to build effective strategies for pushing sales on Amazon. For example, if you are competing for the Buy Box, it’s essential to have items in stock and priced competitively. Understanding your Amazon operations, pricing, and shipping will keep you informed on when you should stock up or adjust pricing to win the Buy Box.

If you want to use Looker charting tools, visualizations, write SQL queries or engage your data science team for machine learning activities, having your MWS data ready will kickstart your efforts. No need for software development, engineers, product integration teams… we take care of it for you.

It’s time to optimize Amazon sales and harness the power of your e-commerce data. Let Openbridge handle the Amazon marketplace web service integration for you. Finally, your Looker business intelligence software will get the fuel it needs by tapping into Amazon MWS performance data critical to optimizing performance and accelerating sales growth. Ready to explore data, create reports and dashboards with Amazon e-commerce data?

Get started today

We ❤️what the Looker + Amazon Merchant Services data integration can do to accelerate sales growth and optimizing operations. The Looker Amazon MWS data pipeline can unlock the full potential of Amazon sales, inventory and customer data to drive revenue and profitability.

Finally, your Looker business intelligence software will get the fuel it needs by tapping into Amazon MWS performance data critical to optimizing performance and accelerating sales growth. It’s time to optimize Amazon sales and harness the power of your e-commerce data with Looker.

Openbridge has unlocked the advertising performance data critical to optimizing sales and accelerating sales growth.

Ready to tap into your data with Looker? Get started for free!

Looker BI + Amazon Merchant Services Automated Data Integration was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



source https://blog.openbridge.com/looker-bi-amazon-merchant-services-automated-data-integration-1b6cca52d497?source=rss----4c5221789b3---4

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