How to Sell on Instagram for Amazon Sellers

How to sell on Instagram for Amazon Sellers

Is Instagram a tool you can use to drive e-commerce sales? Yes!
Are you interested in using Instagram to drive qualified opportunities into your e-commerce funnel? You should be!
Are you unsure of the right way to use Instagram to help market your business, attract potential customers, and promote Amazon seller products? Read on.

Instagram is one of the most popular online social media platforms. It has more than 100 million active Instagram accounts, and that number is expected to grow beyond 111 million by the end of this year.
With numbers like that in mind, it’s no wonder many businesses have started to include Instagram as part of their e-commerce growth strategies.

In addition to having a large number of daily active users, there are lots of other reasons why Instagram should be part of your e-commerce strategy. Instagram shopping strategies can help you with branding, promotion, and demand generation. Since creating an Instagram account for business only takes a minute, getting started is quick and easy.

We have outlined tips for business on how to best use Instagram in their e-commerce efforts to boost online sales.

Reasons to use Instagram for Amazon Sellers

Higher engagement rates

When you promote your products through posts on Instagram, more people are likely to engage with them. Instagram posts receive 15 times more engagement than Facebook posts and 20 times more engagement than Twitter posts. Driving greater awareness around your products provides sales opportunities.

Product and brand-oriented content

When you promote a business on Instagram, you make choices around the types of content you decide to share. However, you can also get content from other people who are using that platform. For example, you can search for people who are using your product hashtags or talking about a brand or service. Spreading the word about your business provides you with the social proof to back up what you have to offer.

Accelerate trust-building

You can also use Instagram to develop trust with your followers.
The more people see from your business online, the more likely they are to develop a connection with you and your brand. <the use of photos and videos allows you to make connections…>. In turn, trust can lead to a stronger sense of loyalty and turn online followers to repeat customers.

How to boost sales with Instagram

Okay, you want to make an Instagram marketing part of your e-commerce growth strategy. How do you start promoting your business on Instagram in a way that helps to increase sales on Amazon? Here are some effective Instagram marketing and sales techniques you ought to try:

Show some personality

People are going to be more inclined to make purchases from you if they can get a sense of your personality and company culture. When you’re writing the captions for your posts, make sure you’re using language and a tone that fits with the impression you want people to have of your business. Whether it’s fun and playful or serious and professional, make sure some personality shines through. Remember, a picture might be worth a thousand words, but the words you use still matter.

Make posts shoppable

If you make your posts shoppable, you’ll lower the barrier to entry for people to purchase your products. As a result, you’ll likely see an increase in the number of your business’s sales that come from Instagram. One of the best ways to make your posts shoppable is with the Instagram shopping feature. This feature lets you tag products in your photos or your Instagram stories. Direct sales pathways remove barriers from people that want to purchase your products.

Tell a story

Instagram is a visual platform. If you’re posting low-quality pictures and videos on your page, people are going to be less interested in what you have to offer. Make sure you’re using a good camera to take pictures and record your videos. Learning the basics of photo and video editing can be helpful, too. If you don’t have time for this, consider hiring someone to help you curate content that looks great and stands out.

Social signals with hashtags

Hashtags make it easier for people to find your posts. It only takes a few moments to research which hashtags are most famous for people in your industry. Once you have a sense of what hashtags they align with your products, including them in your posts is a must.

When you first start looking for the right hashtags to use, pay attention to what your competitors and influencers in your industry are using. You might also want to take note of the hashtags your followers are regularly using. Your product tags should be consistent with your brand and your voice.

Encourage engagement

Make sure you’re encouraging people to engage with your posts. Instagram posts indeed receive more engagement than other types of social media posts, but that doesn’t mean there’s not still work to do. Invite people to comment and ask questions in your captions that encourage responses. You might want to try running giveaways, too, and include liking and commenting on photos in the entry requirements.

Choose the right influencers

Influencers are individuals who have valuable Instagram followings and high engagement rates on their posts. Many businesses pair with influencers and pay them a small commission in exchange for promoting their products or services on their profiles. Influencer marketing can be a very effective strategy, done right.

The key is to work with influencers who have an authentic voice, relevant to your brand and products, as well as having proven engagement rates. If a person has a large following but not a lot of engagement on their posts, there’s a good chance you won’t see significant returns on your investment.

We strongly suggest that the use of Influencers be approached with caution. Invest the time understanding the returns concerning the costs.

Do not forget Instagram e-commerce analytics

How do you know if your Instagram marketing efforts are working? High performing sellers drive sales and profit by taking advantage of an essential resource available to them, e-commerce data. This data fuels e-commerce analytics and allows teams to create an in-depth seller dashboard, data visualizations, and reports.

For example, profit leaders use analytics tools to help them understand sales and social data. They know how to drive traffic, optimize listings, manage inventory, and deliver exceptional value on products during special events like Prime Day.

Here are a few examples of Instagram analytics:

Are you using data analytics to drive sales and optimize profit?

Get Started: Tap into the data that fuels dominant Instagram e-commerce analytics

Do you want the best Amazon analytics tools like Tableau, Looker, Periscope Data, Mode, and Grow.com to fuel your sales?
Do you want your Amazon Sales and Advertising data stored in private cloud data warehouses like Redshift, Athena, Google BigQuery, or Snowflake?

For data-driven sellers, the Openbridge Amazon software data integrations will supply the data that helps you measure the impact of sales and advertising investments. With this data, you can plan with confidence, optimize spend, and measure marketing strategies.

Get our software data integrations to power your e-commerce business intelligence, data science, visualizations, and reporting:

Instagram Business Insights

Dig into your profile and Instagram network insights

Instagram Stories Insights

Stories disappear, get critical insights data so you can understand how they perform before they go away

Amazon Seller Central Report Suite

Over 30+ reports for inventory, fulfillment, FBA and many others

Amazon Seller Central Settlement Data

Your complete settlement data

Amazon Advertising Analytics

Sponsored Brands and Sponsored Product performance data

Amazon Real-Time Orders

Get the latest customer orders sent every hour

Try our seller software data integrations for analytics today!

Want to discuss how to leverage seller and advertising data within your organization? Need powerful analytics as a service platform? A team of experts to kickstart your data and analytics efforts? We can help!

Getting traction adopting new technologies, especially if it means your team is working in different and unfamiliar ways, can be a roadblock for success. This is especially true in a self-service only world. Want to discuss a proof-of-concept, pilot, project, or any other effort? The Openbridge platform and team of data experts are ready to help.

Reach out to us at hello@openbridge.com. Prefer to talk to someone about Instagram e-commerce analytics? Set up a call with our team of data experts.

Visit us at www.openbridge.com to learn how we are helping other companies with their data efforts.

How to Sell on Instagram for Amazon Sellers was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.

source https://blog.openbridge.com/how-to-sell-on-instagram-for-amazon-sellers-4ff6e5ad6ef1?source=rss----4c5221789b3---4

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