Data Lakes Daily

  Openbridge is an   Amazon Vendor Central   software that offers code-free data automation, helping vendors manage multiple accounts simultaneously, monitor sales performance across all channels, and automate inventory management and shipping processes.  It provides a unified view of Amazon Vendor Central global sales and marketing data, enabling data-driven efforts optimizing sales, operations, media investments, and customer experiences worldwide. Openbridge offers a number of features that can help Amazon vendors succeed, including: Data automation:  Openbridge automates the process of downloading and analyzing Amazon Vendor Central data, freeing up vendors' time to focus on other tasks. Performance monitoring:  Openbridge provides real-time monitoring of sales performance across all channels, so vendors can quickly identify and address any problems. Inventory management:  Openbridge helps vendors automate their inventory management processes, ensu...

Often when people are starting off writing queries with SQL or via tools like Tableau or Power BI, they are often not very well optimized. Writing well-structured, narrow queries accomplish a few goals. The first is allowing you to ask questions and get results as quickly as possible. Overly broad queries can take a LONG time to complete. The second goal is reducing costs. Systems like BigQuery, Snowflake, Amazon Redshift Spectrum and Amazon Athena charge you for the compute resources required to execute your queries. Overly broad queries are much more expensive to run. For example, let us assume you have a table of Amazon orders data from Seller Central. There are about two years of data present which totals 200 GB of data. Here is a simple, unoptimized query; SELECT * FROM myorders; Running an unoptimized query like this will take some time to complete. Not only will it be slower, but it is also more expensive. For example, Amazon Athena charges $5 per TB of data scan...

Different partitioning strategies within BigQuery have various pros and cons. A typical strategy for partitioning is by DAY and partitioned on the field _PARTITIONTIME. For context, _PARTITIONTIME is a pseudo column that contains the UTC day that the partitioned data was loaded. In many cases, this is a good default. However, there may be cases where you want to optimize a table beyond Google defaults. For example, if you have a high volume of loads for a common data source, using a different strategy can lower query costs. Be aware that some partitioning strategies, while improving costs, may increase the complexity of your queries. There is no universal approach for all use cases. In this post, we detail how to migrate from one type of partitioned table to another. Before proceeding, please review the documentation from Google on the topic: https://cloud.google.com/bigquery/docs/partitioned-tables Convert Partitioning On An Existing BigQuery Table In our example, ...

Timezones are a confusing topic when it comes to a global marketplace like Amazon. For example, a customer in New York places an order on March 11, 2021, at 1 AM (EST), but it is March 10, 2021, at 10 PM (PST) in Seattle. What when did the order occur? March 11th or March 10th? Another wrinkle is that Amazon defaults to using a Coordinated Universal Time (UTC) standard in its systems. In our example above, the timestamp of the order would be March 11th, 2021, at 8 AM! Seller Central User Interface So, where does a chunk of the confusion arise? Amazon Seller Central. The Seller Central interface displays information in the Pacific timezone (PST). However, Amazon stores information in its systems using UTC. Per Amazon: “Amazon Marketplace Web Service (Amazon MWS) formats date- and time-related data similar to the RFC 3339 standard, which defines a subset profile of ISO 8601 for use in Internet protocols and standards. This section will clarify just how you should fo...

How to script a consistent and automated “create warehouse snowflake” environment Prior to undertaking data loading, Snowflake should be configured with some baselines. In this post, we undertake some “lite” Snowflake data warehouse training using the WORKSHEET feature. This is an easy-to-understand starting point in anyone’s journey to better learn Snowflake data warehouse setup and operations. If you are wondering why use Snowflake data warehouse , check out that link for the benefits of the platform. For now, we are assuming you are sold and are ready to give it a try. Let's get started! Step 1: Create a Snowflake account If you do not already have an account, Snowflake offers a free trial . Sign up for an account. If you have an account already, log into it. Step 2: Locate the WORKSHEET Feature In Your Snowflake Account If you log in via a web browser, click the WORKSHEET icon at the top of the page. Important: Ensure that the role for the session...

Move e-commerce operations and paid media investments into overdrive with insights-driven strategies fueled by data A holistic advertising strategy should align with a given platform, competitive landscape, market, search and display ad type. The Amazon Advertising platform offers Sponsored Products, Sponsored Brands, and Sponsored Display for both Seller Central and Vendor Central. These three complementary products allow you to get video ads, search ads, in front of potential customers in a very competitive market. According to eMarketer, almost 50% of product searches start on Amazon: Looking outside of Amazon, social media platforms like Facebook, Instagram, and others offer ads that communicate deals, offer enticing high-quality images, the ability for a sponsored blog post, and many others options. All of these tools, types of ads, and platforms comprise a holistic strategy meant to drive efficient and effective sales growth within Amazon. Digging Into T...

Building your eCommerce empire by unlocking Amazon Sponsored Ads performance data How does a seller or vendor connect with shoppers on Amazon searching for products and brands they offer? Advertising on Amazon Marketplace. Amazon Sponsored Advertising is the fast, cost-effective way to reach shoppers online. Amazon offers a wide selection of products in many categories and departments and now gives you an even easier way to reach shoppers based on their expressed interests. Through advertising, you’ll show your message directly to potential customers in their search results. The Amazon Sponsored Ads audience targeting tools to help you reach the right customers at the right time. Sponsored Ads offers customized search, display, and video advertising, options so you can tailor your campaigns to target the consumers most likely to buy your products. What Is Sponsored Advertising? Amazon Sponsored Ads allows you to execute a media strategy that lets you reach millions of Amazon...

Unlocking Amazon Seller & Vendor Central advertising automation for efficiency, scale, and growth Are you stuck with a web-based Ads UI, tired of manually downloading and managing 100s of spreadsheets across your clients? Is this making campaign reporting time-consuming, expensive, and error-prone? If you answered “yes!”, then tapping into the Amazon Advertising API is a must. The drive for Amazon Advertising optimization Manual advertising data wrangling of report downloads has a consequence of increasing costs and risky errors. As the number of Advertiser accounts expand, those manual processes become expensive and fragile. A day missed downloading, a file improperly handled, or a folder of spreadsheet exports deleted can toss even the most detail oriented team into chaos. Enter automation with the Amazon Advertising API. The API provides programmatic access to the Ads platform. The API offers new efficiency levels by automating operations for both sellers and ...

Why FBM and FBA seller understanding of financial performance is critical to driving Amazon seller growth and profitability The Finances API enables Amazon third-party sellers to obtain financial information for their seller central accounts. Sellers can get financial events for a given order or financial data without waiting until a statement period closes. Third party sellers typically use the data to; gain insights into inventory forecasting create context on how your sales history aligns with profit goals optimization inventory management improving customer service shortening lead times This is an improvement over waiting for bi-weekly Amazon generated Settlement Reports . As a result, the Finance API gives sellers increased access, velocity, and transparency for mission-critical financial data. What finance data is available to Amazon Third-Party Sellers, Agencies, or FBA acquirers? So you want data from the Finances API? It is important to not...

Sailthru delivers personalized customers’ experiences across email, web, and mobile. Data resident in your Sailthru account contains rich insights into interactions users are having with these customized experiences. Your Sailthru data is part of a puzzle that allows you the ability to understand the customer journey. The better you can understand this journey, the greater your opportunities to unlock insights to deepen customer engagement. What is Sailthru Connect? The Sailthru Connect service provides the data needed to fuel the insights backbone to the customer journey. If you are a Sailthru customer looking for data insights automation, Sailthru Connect is key to accomplishing that goal. The Sailthru Connect product has two components: Data Exporter  — JSON-based daily export that provides aggregated data about email events and profile information. Event Stream  — A CSV-formatted export, sent hourly, provides granular event data across critical message categories ...

Amazon Vendor Central — Selling Partner API Amazon released a new Vendor Central API within the Selling Partner API (SP-API). Sellers have had API access under the MWS umbrella for years. Amazon released a new version of the Amazon Marketplace Web Service (MWS) called the Selling Partner API (SP-API). However, vendors have had a more complex journey for programmatic access to Amazon. Unlike the old MWS system, the new API now supports Amazon Vendors, the same as Sellers!😊 API: Vendor Central vs. Seller Central Vendors and Sellers are two distinct models within the Amazon ecosystem. Seller Central accounts are generally open to all merchants to use the platform to sell directly to customers. Those participating in this market are referred to as 3rd party sellers or “3P”. Unlike Amazon sellers (3P), access to Amazon Vendor Central is an invite only program. Without an invitation from Amazon, you can not participate in Vendor Central. Amazon Vendors have ...

Code-free Amazon Seller Central API for products, competitors, and fees data Amazon Sellers are looking for advanced reporting and analysis for Amazon product research, Amazon sales rank, or competitive advantage. It is not uncommon for sellers wanting to see how sales rankings change over time based on Amazon PPC spend or competitive pressure their listings. Unfortunately, the data and reporting interfaces provided by many 3rd-party tools are not enough. While these tools provide basic, top-level performance metrics, the built-in reporting can be complicated, underwhelming, or missing data. Go faster than basic Amazon Seller Central monthly reports Amazon Sellers attempt to graduate from these 3rd-party tools by downloading daily spreadsheets for use within Excel or Google Sheets. Unfortunately, the daily downloads are a manual task and do not provide comprehensive coverage of critical seller data. Also, data quality suffers due to any manual manipulation and proce...