Power BI + Amazon Advertising: E-Commerce Paid Media Data Integration

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Exploring Amazon Vendor Central Direct Fulfillment

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Amazon Vendor Central Direct Fulfillment is an effective drop ship program that allows vendors to ship products directly to customers on Amazon's behalf. This guide will provide an in-depth overview of managing orders in Amazon Vendor Central , covering everything from onboarding to effectively handling bulk shipments. Whether you’re just getting started or looking to refine your processes, this comprehensive post will guide you through the core features of Direct Fulfillment. Key Differences in Managing Direct Fulfillment Orders One significant difference between direct fulfillment and traditional fulfillment by Amazon (FBA) is the prep work for each ASIN. Unlike FBA, where products are sent to Amazon’s fulfillment centers in bulk, Direct Fulfillment requires individual packing, and vendors need to apply specific labels to each package. Additionally, Direct Fulfillment requires confirming the order right after the carrier picks it up, ensuring Amazon and the customer ...
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Amazon Brand Store Best Practices For Beginners And Pros

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Customers often head to Amazon in search of items that fit their needs, while also hoping to discover new products and brands. Brand Stores , a free self-service tool, offer brands the chance not only to feature their merchandise but also to communicate their brand’s unique benefits, build a distinctive shopping journey, and potentially increase purchases as well as foster customer loyalty. According to Amazon data, new-to-brand shoppers who visit a Brand Store are 62.7% more likely to make a purchase compared to those who don’t. Moreover, these shoppers spend 72.3% more on average when they buy after visiting a Brand Store versus those who don’t. In this guide, you’ll learn what Brand Stores are, how to create one for your brand, and how to maximize its advantages. What Are Brand Stores? Think of a Brand Store as your brand’s digital storefront on Amazon. It offers a multi-page, immersive shopping environment that increases the likelihood of customers getting to know —...
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How To Create Data Lake In Azure

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How to create Azure Data Lake Storage Gen2 destinations Three simple steps show you how to create Azure Data Lake Storage Gen2 data destinations for insights and analytics Configuring an Azure Data Lake destination is quick and easy. In this post, we walk you through the steps to get a data lake configured in your Azure account. This guide assumes you have an Azure account and understand why a data lake is a good fit for your use case. If you ask yourself, “ what is a data lake ?” or struggling with a “ data lake vs. data warehouse ” question, check out those links. Ready to get started? Let’s go… Three Steps To Setting Up Azure Three primary steps align to specific resources within Azure; A Gen 2 storage account, a data lake container, and access credentials within Azure. These three elements are needed by other systems to establish a connection to your Azure Data Lake destination securely: Storage Account Name Container Name Connection strin...
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