Amazon Brand Store Best Practices For Beginners And Pros
Customers often head to Amazon in search of items that fit their needs, while also hoping to discover new products and brands. Brand Stores , a free self-service tool, offer brands the chance not only to feature their merchandise but also to communicate their brand’s unique benefits, build a distinctive shopping journey, and potentially increase purchases as well as foster customer loyalty. According to Amazon data, new-to-brand shoppers who visit a Brand Store are 62.7% more likely to make a purchase compared to those who don’t. Moreover, these shoppers spend 72.3% more on average when they buy after visiting a Brand Store versus those who don’t. In this guide, you’ll learn what Brand Stores are, how to create one for your brand, and how to maximize its advantages. What Are Brand Stores? Think of a Brand Store as your brand’s digital storefront on Amazon. It offers a multi-page, immersive shopping environment that increases the likelihood of customers getting to know —...
