Data Lakes Daily

If you are an Amazon Selling Partner , Agency, Consultant, or a brand on Vendor Central , running an Amazon Advertising Sponsored Brands campaign means targeting shopper intent and competing for shoppers' attention. But how do you know if your keywords are doing their job? Enter the Amazon Advertising Sponsored Brands Search Term Report . This report helps you see which keywords increase clicks, sales, and new customers. In this article, we’ll walk through the basics of the Search Terms Report and how you can use it to guide your strategy, save time, and boost your results. (see Amazon Advertising Help Center — Sponsored Brands Search Term Report ) Why the Search Terms Report is Essential for Sponsored Brands Choosing the right keywords can be tricky. You want to reach shoppers most likely to buy, not waste your budget on terms that don’t convert. The Keyword Report shows you exactly which keywords are working and which aren’t, helping you: Understand which sear...

If you’re selling products on Amazon and running ads, you’re probably familiar with the importance of tracking and optimizing your ad performance. But how can you know if your efforts are paying off? That’s where the Amazon Advertising Sponsored Product Campaign Report comes in. Whether new to Amazon advertising or looking to sharpen your strategy, understanding these reports can make a huge difference in maximizing your ad spending and growing your business. Understanding the Campaign Report for Sponsored Products The Campaign Report for Sponsored Products is a comprehensive tool designed to show how well your ads perform over a specified period. You can use it to evaluate everything from daily performance to monthly trends, allowing you to make informed decisions on improving your campaigns. This report summarizes the performance of your Sponsored Products ads across different campaigns. It tracks crucial metrics and helps you analyze the effectiveness of your ad strategi...

For Amazon Sellers and Vendors, the Amazon Advertising Campaign Report for Sponsored Brands is a vital tool that offers deep insights into campaign performance. By understanding and utilizing the wealth of information it provides, you can optimize your campaigns, improve ROI, and strategically grow your business. Understanding the Amazon Advertising Sponsored Brand Campaign Report The Amazon Advertising Sponsored Brand Campaign Report summarizes your campaign performance over a selected date range. It’s available for Amazon Sellers and Vendor Central retailers running Sponsored brand campaigns. Key Features of the Campaign Report By leveraging this report, you can gain valuable insights into your campaigns’ performance and make informed decisions to enhance your advertising efforts. The report offers an aggregated overview of your campaign performance. Using the Openbridge AI Data Copilot , the schema for this report follows: Understanding the report’s insight...