Amazon Attribution Links Advertising To Sales
Closing the loop between advertising efforts and sales has been the holy grail for marketers. Surprisingly, many Amazon sellers and vendors have yet to fully embrace the tool's power to help deliver those insights: Amazon Attribution . What is Amazon Advertising Attribution? Amazon Attribution allows you to measure the impact of your non-Amazon advertising investments and link them directly to e-commerce outcomes, such as sales and conversions. Despite these opportunities, many on Amazon Seller Central and Amazon Vendor Central have yet to capitalize on the potential of Amazon Attribution. Who can use Amazon Attribution? The service caters to many users, including sellers, vendors, agencies, brands, and consultants. Let’s explore how each group can benefit from using it. Sellers: Amazon sellers, whether part of the Fulfilled by Amazon (FBA) program or handling their fulfillment, can use Amazon Attribution to measure the impact of their off-Amazon marketing efforts. By i