Optimizing Amazon Brand Store Performance
Using insights to fuel Amazon Brand Store best practices, growth, and scale Amazon now offers extensive performance insights for brand stores that provide metrics on your customer experience and products and recommendations on improving visibility. These brand store insights are now available via Amazon APIs, which allows fast, automated access to data that allows your team new pathways to analyze, visualize, and optimize your customer experience investments. Why Amazon Brand Stores? Enhancing Brand Visibility On Amazon Amazon Stores allow you to showcase your brand and products in a multipage, immersive shopping experience. Amazon Brand Store enhances brand visibility and differentiation in a crowded marketplace, allowing sellers and vendors to showcase their products, tell their brand story, and engage customers with rich media content such as images and videos. This helps build brand loyalty and awareness and drives sales by providing a centralized location for customers to bro