Amazon Vendor Central — Selling Partner API
Amazon Vendor Central — Selling Partner API Amazon released a new Vendor Central API within the Selling Partner API (SP-API). Sellers have had API access under the MWS umbrella for years. Amazon released a new version of the Amazon Marketplace Web Service (MWS) called the Selling Partner API (SP-API). However, vendors have had a more complex journey for programmatic access to Amazon. Unlike the old MWS system, the new API now supports Amazon Vendors, the same as Sellers!😊 API: Vendor Central vs. Seller Central Vendors and Sellers are two distinct models within the Amazon ecosystem. Seller Central accounts are generally open to all merchants to use the platform to sell directly to customers. Those participating in this market are referred to as 3rd party sellers or “3P”. Unlike Amazon sellers (3P), access to Amazon Vendor Central is an invite only program. Without an invitation from Amazon, you can not participate in Vendor Central. Amazon Vendors have a different relationship