Data Lakes Daily

Amazon Seller Deferred Transactions A deferred transaction refers to a sale where the payment is temporarily held and will be paid out at a future date. Amazon reserves funds from your sales until a specific number of days after your shipments are delivered. What Are Deferred Transactions? Deferred transactions are sales proceeds that Amazon holds until certain conditions are met. These conditions typically involve ensuring that the buyer has received the order in the promised condition and that there are sufficient funds to cover potential returns, claims, or chargebacks. Reasons for Transaction Deferral Transactions may be deferred for the following reasons: Delivery Date Policy (Orders Awaiting Delivery): Orders placed by customers are typically subject to delivery date-based reserve policies. Sales proceeds are reserved until Amazon confirms that the buyer received the order in the promised condition. This policy ensures that a Seller has sufficient funds to fulfill any re...

Customers often head to Amazon in search of items that fit their needs, while also hoping to discover new products and brands. Brand Stores , a free self-service tool, offer brands the chance not only to feature their merchandise but also to communicate their brand’s unique benefits, build a distinctive shopping journey, and potentially increase purchases as well as foster customer loyalty. According to Amazon data, new-to-brand shoppers who visit a Brand Store are 62.7% more likely to make a purchase compared to those who don’t. Moreover, these shoppers spend 72.3% more on average when they buy after visiting a Brand Store versus those who don’t. In this guide, you’ll learn what Brand Stores are, how to create one for your brand, and how to maximize its advantages. What Are Brand Stores? Think of a Brand Store as your brand’s digital storefront on Amazon. It offers a multi-page, immersive shopping environment that increases the likelihood of customers getting to know —...

If you are an Amazon Selling Partner , Agency, Consultant, or a brand on Vendor Central , running an Amazon Advertising Sponsored Brands campaign means targeting shopper intent and competing for shoppers' attention. But how do you know if your keywords are doing their job? Enter the Amazon Advertising Sponsored Brands Search Term Report . This report helps you see which keywords increase clicks, sales, and new customers. In this article, we’ll walk through the basics of the Search Terms Report and how you can use it to guide your strategy, save time, and boost your results. (see Amazon Advertising Help Center — Sponsored Brands Search Term Report ) Why the Search Terms Report is Essential for Sponsored Brands Choosing the right keywords can be tricky. You want to reach shoppers most likely to buy, not waste your budget on terms that don’t convert. The Keyword Report shows you exactly which keywords are working and which aren’t, helping you: Understand which sear...

If you’re selling products on Amazon and running ads, you’re probably familiar with the importance of tracking and optimizing your ad performance. But how can you know if your efforts are paying off? That’s where the Amazon Advertising Sponsored Product Campaign Report comes in. Whether new to Amazon advertising or looking to sharpen your strategy, understanding these reports can make a huge difference in maximizing your ad spending and growing your business. Understanding the Campaign Report for Sponsored Products The Campaign Report for Sponsored Products is a comprehensive tool designed to show how well your ads perform over a specified period. You can use it to evaluate everything from daily performance to monthly trends, allowing you to make informed decisions on improving your campaigns. This report summarizes the performance of your Sponsored Products ads across different campaigns. It tracks crucial metrics and helps you analyze the effectiveness of your ad strategi...

For Amazon Sellers and Vendors, the Amazon Advertising Campaign Report for Sponsored Brands is a vital tool that offers deep insights into campaign performance. By understanding and utilizing the wealth of information it provides, you can optimize your campaigns, improve ROI, and strategically grow your business. Understanding the Amazon Advertising Sponsored Brand Campaign Report The Amazon Advertising Sponsored Brand Campaign Report summarizes your campaign performance over a selected date range. It’s available for Amazon Sellers and Vendor Central retailers running Sponsored brand campaigns. Key Features of the Campaign Report By leveraging this report, you can gain valuable insights into your campaigns’ performance and make informed decisions to enhance your advertising efforts. The report offers an aggregated overview of your campaign performance. Using the Openbridge AI Data Copilot , the schema for this report follows: Understanding the report’s insight...

Amazon Vendor Central Direct Fulfillment is an effective drop ship program that allows vendors to ship products directly to customers on Amazon's behalf. This guide will provide an in-depth overview of managing orders in Amazon Vendor Central , covering everything from onboarding to effectively handling bulk shipments. Whether you’re just getting started or looking to refine your processes, this comprehensive post will guide you through the core features of Direct Fulfillment. Key Differences in Managing Direct Fulfillment Orders One significant difference between direct fulfillment and traditional fulfillment by Amazon (FBA) is the prep work for each ASIN. Unlike FBA, where products are sent to Amazon’s fulfillment centers in bulk, Direct Fulfillment requires individual packing, and vendors need to apply specific labels to each package. Additionally, Direct Fulfillment requires confirming the order right after the carrier picks it up, ensuring Amazon and the customer ...

Leverage Near Real-Time Price Updates, BuyBox Insights, and Competitor Analysis to Boost Your Amazon Sales Performance Amazon provides sellers with continuous data points that deliver valuable insights into everything from pricing changes to inventory levels. These data points enable businesses to make informed decisions quickly, whether adjusting prices, monitoring sales trends, or ensuring products are eligible for the BuyBox. Rather than manually checking for updates, third-party tools, or waiting for reports, this data can flow directly from Amazon, delivering data in near real-time. This is first-party, authoritative data directly from Amazon systems, which includes product-level price adjustments by competitors, shifts in BuyBox eligibility, and changes in product rankings. Has A Product Offer Changed On Amazon? Amazon will send data whenever the top 20 offers for a product change, such as a price adjustment or a change in the BuyBox winner. What can you do w...

Go Faster With Amazon Warehousing and Distribution Unraveling AWD: Key Features and Benefits for Amazon Seller Central Amazon Warehousing and Distribution (AWD) significantly advances Seller supply chain management solutions. Launched in 2022, AWD is Amazon’s answer to the growing complexities and challenges sellers face in managing their inventory across multiple sales channels. This service is designed to revolutionize how businesses handle their upstream inventory, offering a seamless integration with Amazon’s vast logistics network. What is Amazon Warehousing and Distribution? AWD is a low-cost bulk inventory storage and distribution solution engineered explicitly for long-term inventory storage and efficient distribution to Amazon fulfillment centers and other non-Amazon channels. Its primary purpose is to address critical supply chain challenges that sellers face, particularly in areas of storage capacity, cost management, and inventory replenishment. Key aspects of...