Data Lakes Daily

If you’re selling products on Amazon and running ads, you’re probably familiar with the importance of tracking and optimizing your ad performance. But how can you know if your efforts are paying off? That’s where the Amazon Advertising Sponsored Product Campaign Report comes in. Whether new to Amazon advertising or looking to sharpen your strategy, understanding these reports can make a huge difference in maximizing your ad spending and growing your business. Understanding the Campaign Report for Sponsored Products The Campaign Report for Sponsored Products is a comprehensive tool designed to show how well your ads perform over a specified period. You can use it to evaluate everything from daily performance to monthly trends, allowing you to make informed decisions on improving your campaigns. This report summarizes the performance of your Sponsored Products ads across different campaigns. It tracks crucial metrics and helps you analyze the effectiveness of your ad strategi...

For Amazon Sellers and Vendors, the Amazon Advertising Campaign Report for Sponsored Brands is a vital tool that offers deep insights into campaign performance. By understanding and utilizing the wealth of information it provides, you can optimize your campaigns, improve ROI, and strategically grow your business. Understanding the Amazon Advertising Sponsored Brand Campaign Report The Amazon Advertising Sponsored Brand Campaign Report summarizes your campaign performance over a selected date range. It’s available for Amazon Sellers and Vendor Central retailers running Sponsored brand campaigns. Key Features of the Campaign Report By leveraging this report, you can gain valuable insights into your campaigns’ performance and make informed decisions to enhance your advertising efforts. The report offers an aggregated overview of your campaign performance. Using the Openbridge AI Data Copilot , the schema for this report follows: Understanding the report’s insight...

Amazon Vendor Central Direct Fulfillment is an effective drop ship program that allows vendors to ship products directly to customers on Amazon's behalf. This guide will provide an in-depth overview of managing orders in Amazon Vendor Central , covering everything from onboarding to effectively handling bulk shipments. Whether you’re just getting started or looking to refine your processes, this comprehensive post will guide you through the core features of Direct Fulfillment. Key Differences in Managing Direct Fulfillment Orders One significant difference between direct fulfillment and traditional fulfillment by Amazon (FBA) is the prep work for each ASIN. Unlike FBA, where products are sent to Amazon’s fulfillment centers in bulk, Direct Fulfillment requires individual packing, and vendors need to apply specific labels to each package. Additionally, Direct Fulfillment requires confirming the order right after the carrier picks it up, ensuring Amazon and the customer ...

Leverage Near Real-Time Price Updates, BuyBox Insights, and Competitor Analysis to Boost Your Amazon Sales Performance Amazon provides sellers with continuous data points that deliver valuable insights into everything from pricing changes to inventory levels. These data points enable businesses to make informed decisions quickly, whether adjusting prices, monitoring sales trends, or ensuring products are eligible for the BuyBox. Rather than manually checking for updates, third-party tools, or waiting for reports, this data can flow directly from Amazon, delivering data in near real-time. This is first-party, authoritative data directly from Amazon systems, which includes product-level price adjustments by competitors, shifts in BuyBox eligibility, and changes in product rankings. Has A Product Offer Changed On Amazon? Amazon will send data whenever the top 20 offers for a product change, such as a price adjustment or a change in the BuyBox winner. What can you do w...

Go Faster With Amazon Warehousing and Distribution Unraveling AWD: Key Features and Benefits for Amazon Seller Central Amazon Warehousing and Distribution (AWD) significantly advances Seller supply chain management solutions. Launched in 2022, AWD is Amazon’s answer to the growing complexities and challenges sellers face in managing their inventory across multiple sales channels. This service is designed to revolutionize how businesses handle their upstream inventory, offering a seamless integration with Amazon’s vast logistics network. What is Amazon Warehousing and Distribution? AWD is a low-cost bulk inventory storage and distribution solution engineered explicitly for long-term inventory storage and efficient distribution to Amazon fulfillment centers and other non-Amazon channels. Its primary purpose is to address critical supply chain challenges that sellers face, particularly in areas of storage capacity, cost management, and inventory replenishment. Key aspects of...

Effectively Manage Amazon Order Cancellations, Improve Seller Metrics, and Optimize Your Amazon Business Performance Understanding and effectively managing order cancellations ensures a healthy account and improves customer satisfaction for all Amazon sellers. This comprehensive guide will walk you through the intricacies of Amazon's canceled orders, providing you with the knowledge and strategies to navigate this aspect of e-commerce successfully. Understanding Amazon Order Cancellations Order cancellations on Amazon occur when a purchase is terminated before the item is shipped. While cancellations are a normal part of e-commerce, they can impact your inventory management, seller metrics, and overall business performance if not handled properly. The Buyer’s Perspective: When and How Customers Can Cancel Orders Amazon provides buyers with a straightforward process for canceling orders, but the options available to them depend on the timing: Within the first 30 m...

Shielding Your Amazon Business from Bots, Backdoors and Breaches Based on recent revelations about the serious risks of data scraping bots for Amazon and data theft and extortion for Snowflake users , using two-step verification for Amazon seller accounts is critical. As a matter of fact, since March 28, 2024 , Amazon added a two-factor authentication (2FA) requirement for all logins. A two-step verification security measure safeguards against specific, documented threats to your Amazon business operations and financial stability. Leveraging 2FA requires minimal time investment, but its protection is substantial. The Business Case for Two-Step Verification Two-step verification, or two-factor authentication (2FA), requires two forms of identification to access your account: your password and a second verification code sent to a designated device. For Amazon sellers, implementing this security measure is crucial for several reasons: Financial Protection: Your Ama...

Turn Pending Orders into Actionable Insights for Your Business As an Amazon seller, you’ve likely encountered orders with a “Pending” status in your Seller Central account. These orders can be a source of confusion and concern, especially for new sellers. While sometimes frustrating, pending orders are an important part of Amazon’s process for ensuring secure and valid transactions. By following the guidelines outlined in this article and staying patient, you can confidently and professionally navigate the world of pending orders. What Are Amazon Pending Orders Pending orders on Amazon are transactions that have been initiated but not yet fully processed or approved. They appear in your Manage Orders page's “Pending” tab in Seller Central. These orders are in limbo — a buyer has placed them, but they haven’t been finalized for shipment for various reasons. Understanding that pending orders are a normal part of the Amazon selling process is crucial. They d...